{"title":"WILD DIRECT VIBRANT COLOR","description":"\u003cp\u003e\u003cspan\u003eOYA WiLD Direct Vibrant Color features advanced direct-dye technology that binds with the hair to deliver even, highly durable, vibrant color with exceptional shine. Designed to produce intense results on pre-lightened hair in as little as 10 minutes without the use of developer, WiLD shades can be mixed together to create imaginative, bold colors or combined with Clear to achieve on-trend pastel tones. The formula can also add vibrant reflections to natural or color-treated hair, while its creamy gel consistency allows for smooth, controlled, and even application. Color lasts up to 20 washes and gradually fades on tone for more predictable wear. Enriched with Argan and Avocado Oils to promote shine and condition, plus antioxidant-rich green tea to help protect against premature color fading, OYA WiLD gives professional stylists the versatility to create expressive color while maintaining beautiful-looking hair.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"oya-wild-direct-color-magma-90-g-3-17-oz","title":"OYA Wild Direct Color Magma (90 g \/ 3.17 oz.)","description":"\u003cp\u003e\u003cspan\u003eAdvanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results * Provides intense results on pre-lightened hair in as little as 10 minutes without any developer * Mix to create imaginative and bold colors or add clear to make en vogue pastel tones * Adds reflections to natural and color-treated hair * Creamy gel consistency for easy, even application * Lasts up to 20 washes and fades gradually on tone * Contains Argan and Avocado Oils for shine and condition * Includes the powerful antioxidant green tea to help prevent premature color fading\u003c\/span\u003e\u003c\/p\u003e","brand":"OYA","offers":[{"title":"Default Title","offer_id":54525506158910,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/5681\/9518\/files\/IMG_5741.png?v=1790626557"},{"product_id":"oya-wild-direct-color-inferno-90-g-3-17-oz","title":"OYA Wild Direct Color Inferno (90 g \/ 3.17 oz.)","description":"\u003cp\u003e\u003cspan\u003eAdvanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results * Provides intense results on pre-lightened hair in as little as 10 minutes without any developer * Mix to create imaginative and bold colors or add clear to make en vogue pastel tones * Adds reflections to natural and color-treated hair * Creamy gel consistency for easy, even application * Lasts up to 20 washes and fades gradually on tone * Contains Argan and Avocado Oils for shine and condition * Includes the powerful antioxidant green tea to help prevent premature color fading\u003c\/span\u003e\u003c\/p\u003e","brand":"OYA","offers":[{"title":"Default Title","offer_id":54525506552126,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/5681\/9518\/files\/IMG_5742.png?v=1790626736"},{"product_id":"oya-wild-direct-color-sunflower-90-g-3-17-oz","title":"OYA Wild Direct Color Sunflower (90 g \/ 3.17 oz.)","description":"\u003cp\u003e\u003cspan\u003eAdvanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results * Provides intense results on pre-lightened hair in as little as 10 minutes without any developer * Mix to create imaginative and bold colors or add clear to make en vogue pastel tones * Adds reflections to natural and color-treated hair * Creamy gel consistency for easy, even application * Lasts up to 20 washes and fades gradually on tone * Contains Argan and Avocado Oils for shine and condition * Includes the powerful antioxidant green tea to help prevent premature color fading\u003c\/span\u003e\u003c\/p\u003e","brand":"OYA","offers":[{"title":"Default Title","offer_id":54525507010878,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/5681\/9518\/files\/IMG_5766.png?v=1790626858"},{"product_id":"oya-wild-direct-color-ivy-90-g-3-17-oz","title":"OYA Wild Direct Color Ivy (90 g \/ 3.17 oz.)","description":"\u003cp\u003e\u003cspan\u003eAdvanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results * Provides intense results on pre-lightened hair in as little as 10 minutes without any developer * Mix to create imaginative and bold colors or add clear to make en vogue pastel tones * Adds reflections to natural and color-treated hair * Creamy gel consistency for easy, even application * Lasts up to 20 washes and fades gradually on tone * Contains Argan and Avocado Oils for shine and condition * Includes the powerful antioxidant green tea to help prevent premature color fading\u003c\/span\u003e\u003c\/p\u003e","brand":"OYA","offers":[{"title":"Default Title","offer_id":54525513466174,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/5681\/9518\/files\/IMG_5764.png?v=1790627483"},{"product_id":"oya-wild-direct-color-lagoon-90-g-3-17-oz","title":"OYA Wild Direct Color Lagoon (90 g \/ 3.17 oz.)","description":"\u003cdiv id=\"shopify-section-template--18784249708694__main\" class=\"shopify-section product-template product-main has-sidebar-option jsProduct section--has-sidebar-option\"\u003e\n\u003csection class=\"section\n        \n        is-width-standard\"\u003e\n\u003cdiv class=\"product-5332990820502\"\u003e\n\u003cdiv class=\"product_section\n            js-product_section\n            container\n            is-justify-space-between\n            has-padding-bottom\"\u003e\n\u003cdiv class=\"product__information\n      has-product-sticker\n      one-half\n      column\n      medium-down--one-whole\"\u003e\n\u003cdiv class=\"product-block\n          product-block--description\"\u003e\n\u003cdiv class=\"product__description content\"\u003e\n\u003cdiv class=\"has-padding-top\"\u003e\n\u003cspan\u003eAdvanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results * Provides intense results on pre-lightened hair in as little as 10 minutes without any developer * Mix to create imaginative and bold colors or add clear to make en vogue pastel tones * Adds reflections to natural and color treated hair * Creamy gel consistency for easy, even application * Lasts up to 20 washes and fades gradually on tone * Contains Argan and Avocado Oils for shine and condition * Includes the powerful antioxidant green tea to help prevent premature color fading.\u003c\/span\u003e\u003ca rel=\"noopener\" class=\"button\" title=\"Share this on Facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/oyabeauty.com\/products\/oya-wild-direct-color-lagoon-90-g-3-17-oz\" target=\"_blank\"\u003e\u003cspan class=\"icon\" data-icon=\"facebook\"\u003e\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"OYA","offers":[{"title":"Default Title","offer_id":54525514088766,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/5681\/9518\/files\/IMG_5765.png?v=1790958764"},{"product_id":"oya-wild-direct-color-ultraviolet-90-g-3-17-oz","title":"OYA Wild Direct Color Ultraviolet (90 g \/ 3.17 oz.)","description":"\u003cp\u003e\u003cspan\u003e Advanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results * Provides intense results on pre-lightened hair in as little as 10 minutes without any developer * Mix to create imaginative and bold colors or add clear to make en vogue pastel tones * Adds reflections to natural and color treated hair * Creamy gel consistency for easy, even application * Lasts up to 20 washes and fades gradually on tone * Contains Argan and Avocado Oils for shine and condition * Includes the powerful antioxidant green tea to help prevent premature color fading.\u003c\/span\u003e\u003c\/p\u003e","brand":"OYA","offers":[{"title":"Default Title","offer_id":54525514711358,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/5681\/9518\/files\/IMG_5767.png?v=1790627760"},{"product_id":"oya-wild-direct-color-slate-90-g-3-17-oz","title":"OYA Wild Direct Color Slate (90 g \/ 3.17 oz.)","description":"\u003cp\u003e\u003cspan\u003eAdvanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results * Provides intense results on pre-lightened hair in as little as 10 minutes without any developer * Mix to create imaginative and bold colors or add clear to make en vogue pastel tones * Adds reflections to natural and color-treated hair * Creamy gel consistency for easy, even application * Lasts up to 20 washes and fades gradually on tone * Contains Argan and Avocado Oils for shine and condition * Includes the powerful antioxidant green tea to help prevent premature color fading\u003c\/span\u003e\u003c\/p\u003e","brand":"OYA","offers":[{"title":"Default Title","offer_id":54525522575678,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/5681\/9518\/files\/image0_34.png?v=1790960037"},{"product_id":"oya-wild-direct-color-clear-90-g-3-17-oz","title":"OYA Wild Direct Color Clear (90 g \/ 3.17 oz.)","description":"\u003cp\u003e\u003cspan\u003eAdvanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results * Provides intense results on pre-lightened hair in as little as 10 minutes without any developer * Mix to create imaginative and bold colors or add clear to make en vogue pastel tones * Adds reflections to natural and color treated hair * Creamy gel consistency for easy, even application * Lasts up to 20 washes and fades gradually on tone * Contains Argan and Avocado Oils for shine and condition * Includes the powerful antioxidant green tea to help prevent premature color fading \u003c\/span\u003e\u003c\/p\u003e","brand":"OYA","offers":[{"title":"Default Title","offer_id":54544913891646,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/5681\/9518\/files\/image0_30.png?v=1790957566"},{"product_id":"oya-wild-direct-color-moonshadow-90-g-3-17-oz","title":"OYA Wild Direct Color Moonshadow (90 g \/ 3.17 oz.)","description":"\u003cp\u003e\u003cspan\u003eAdvanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results * Provides intense results on pre-lightened hair in as little as 10 minutes without any developer * Mix to create imaginative and bold colors or add clear to make en vogue pastel tones * Adds reflections to natural and color treated hair * Creamy gel consistency for easy, even application * Lasts up to 20 washes and fades gradually on tone * Contains Argan and Avocado Oils for shine and condition * Includes the powerful antioxidant green tea to help prevent premature color fading\u003c\/span\u003e\u003c\/p\u003e","brand":"OYA","offers":[{"title":"Default Title","offer_id":54544918839614,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/5681\/9518\/files\/image0_31.png?v=1790958342"},{"product_id":"oya-wild-direct-color-aruba-90-g-3-17-oz","title":"OYA Wild Direct Color Aruba (90 g \/ 3.17 oz.)","description":"\u003cp\u003e\u003cspan\u003eAdvanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results * Provides intense results on pre-lightened hair in as little as 10 minutes without any developer * Mix to create imaginative and bold colors or add clear to make en vogue pastel tones * Adds reflections to natural and color treated hair * Creamy gel consistency for easy, even application * Lasts up to 20 washes and fades gradually on tone * Contains Argan and Avocado Oils for shine and condition * Includes the powerful antioxidant green tea to help prevent premature color fading\u003c\/span\u003e\u003c\/p\u003e","brand":"OYA","offers":[{"title":"Default Title","offer_id":54544919494974,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/5681\/9518\/files\/IMG_5772.png?v=1790958447"},{"product_id":"oya-wild-direct-color-dynamite-90-g-3-17-oz","title":"OYA Wild Direct Color Dynamite (90 g \/ 3.17 oz.)","description":"\u003cp\u003e\u003cspan\u003eAdvanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results * Provides intense results on pre-lightened hair in as little as 10 minutes without any developer * Mix to create imaginative and bold colors or add clear to make en vogue pastel tones * Adds reflections to natural and color treated hair * Creamy gel consistency for easy, even application * Lasts up to 20 washes and fades gradually on tone * Contains Argan and Avocado Oils for shine and condition * Includes the powerful antioxidant green tea to help prevent premature color fading\u003c\/span\u003e\u003c\/p\u003e","brand":"OYA","offers":[{"title":"Default Title","offer_id":54544920314174,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/5681\/9518\/files\/IMG_5773.png?v=1790958547"},{"product_id":"oya-wild-direct-color-flamingo-90-g-3-17-oz","title":"OYA Wild Direct Color Flamingo (90 g \/ 3.17 oz.)","description":"\u003cdiv id=\"shopify-section-template--18784249708694__main\" class=\"shopify-section product-template product-main has-sidebar-option jsProduct section--has-sidebar-option\"\u003e\n\u003csection class=\"section\n        \n        is-width-standard\"\u003e\n\u003cdiv class=\"product-5332990689430\"\u003e\n\u003cdiv class=\"product_section\n            js-product_section\n            container\n            is-justify-space-between\n            has-padding-bottom\"\u003e\n\u003cdiv class=\"product__information\n      has-product-sticker\n      one-half\n      column\n      medium-down--one-whole\"\u003e\n\u003cdiv class=\"product-block\n          product-block--description\"\u003e\n\u003cdiv class=\"product__description content\"\u003e\n\u003cdiv class=\"has-padding-top\"\u003e\n\u003cspan\u003eAdvanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results * Provides intense results on pre-lightened hair in as little as 10 minutes without any developer * Mix to create imaginative and bold colors or add clear to make en vogue pastel tones * Adds reflections to natural and color treated hair * Creamy gel consistency for easy, even application * Lasts up to 20 washes and fades gradually on tone * Contains Argan and Avocado Oils for shine and condition * Includes the powerful antioxidan \u003c\/span\u003e\u003cspan\u003egreen tea to help prevent premature color fading\u003c\/span\u003e\n\u003cdiv id=\"shopify-section-template--18784249708694__main\" class=\"shopify-section product-template product-main has-sidebar-option jsProduct section--has-sidebar-option\"\u003e\n\u003csection class=\"section\n        \n        is-width-standard\"\u003e\n\u003cdiv class=\"product-5332990689430\"\u003e\n\u003cdiv class=\"product_section\n            js-product_section\n            container\n            is-justify-space-between\n            has-padding-bottom\"\u003e\n\u003cdiv class=\"product__information\n      has-product-sticker\n      one-half\n      column\n      medium-down--one-whole\"\u003e\n\u003cdiv class=\"product-block\n          product-block--share\"\u003e\n\u003cdiv class=\"product__social-share has-padding-top\"\u003e\n\u003cdiv class=\"social-share-buttons social-share-buttons-- field is-grouped has-margin-bottom\"\u003e\n\u003cdiv class=\"share-btn share-btn--x control\"\u003e\u003ca rel=\"noopener\" class=\"button\" title=\"Share this on X\" href=\"https:\/\/x.com\/intent\/tweet?text=OYA%20Wild%20Direct%20Color%20Flamingo%20(90%20g%20\/%203.17%20oz.)\u0026amp;url=https:\/\/oyabeauty.com\/products\/oya-wild-direct-color-flamingo-90-g-3-17-oz\" target=\"_blank\"\u003e\u003cspan class=\"icon\" data-icon=\"x-social\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 100 100\"\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv class=\"share-btn share-btn--facebook control\"\u003e\n\u003ca rel=\"noopener\" class=\"button\" title=\"Share this on Facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/oyabeauty.com\/products\/oya-wild-direct-color-flamingo-90-g-3-17-oz\" target=\"_blank\"\u003e\u003cspan class=\"icon\" data-icon=\"facebook\"\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"share-btn share-btn--pinterest control\"\u003e\n\u003ca rel=\"noopener\" data-pin-do=\"skipLink\" class=\"button\" title=\"Share 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target=\"_blank\"\u003e\u003cspan class=\"icon\" data-icon=\"x-social\"\u003e\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 100 100\"\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-block\n          product-block--share\"\u003e\n\u003cdiv class=\"product__social-share has-padding-top\"\u003e\n\u003cdiv class=\"social-share-buttons social-share-buttons-- field is-grouped has-margin-bottom\"\u003e\n\u003cdiv class=\"share-btn share-btn--facebook control\"\u003e\n\u003ca rel=\"noopener\" class=\"button\" title=\"Share this on Facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/oyabeauty.com\/products\/oya-wild-direct-color-flamingo-90-g-3-17-oz\" target=\"_blank\"\u003e\u003cspan class=\"icon\" data-icon=\"facebook\"\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"share-btn share-btn--pinterest control\"\u003e\n\u003ca rel=\"noopener\" data-pin-do=\"skipLink\" class=\"button\" title=\"Share this on Pinterest\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/oyabeauty.com\/products\/oya-wild-direct-color-flamingo-90-g-3-17-oz\u0026amp;description=OYA%20Wild%20Direct%20Color%20Flamingo%20(90%20g%20\/%203.17%20oz.)\u0026amp;media=https:\/\/oyabeauty.com\/cdn\/shop\/files\/OYA_Wild_Flamingo_600x.jpg?v=1754503897\" target=\"_blank\"\u003e\u003cspan class=\"icon\" data-icon=\"pinterest\"\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"share-btn share-btn--mail control\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"OYA","offers":[{"title":"Default Title","offer_id":54544921952574,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/5681\/9518\/files\/IMG_5768.png?v=1790958957"},{"product_id":"oya-wild-direct-color-eclipse-90-g-3-17-oz","title":"OYA Wild Direct Color Eclipse (90 g \/ 3.17 oz.)","description":"\u003cp\u003e\u003cspan\u003eAdvanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results * Provides intense results on pre-lightened hair in as little as 10 minutes without any developer * Mix to create imaginative and bold colors or add clear to make en vogue pastel tones * Adds reflections to natural and color treated hair * Creamy gel consistency for easy, even application * Lasts up to 20 washes and fades gradually on tone * Contains Argan and Avocado Oils for shine and condition * Includes the powerful antioxidant green tea to help prevent premature color fading\u003c\/span\u003e\u003c\/p\u003e","brand":"OYA","offers":[{"title":"Default Title","offer_id":54544923689278,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/5681\/9518\/files\/image0_33.png?v=1790959577"},{"product_id":"oya-wild-direct-color-pomegranate-90-g-3-17-oz","title":"OYA Wild Direct Color Pomegranate (90 g \/ 3.17 oz.)","description":"\u003cp\u003e\u003cspan\u003eAdvanced Direct Dye technology binds with hair for even, incredibly durable, vibrant and shiny color results * Provides intense results on pre-lightened hair in as little as 10 minutes without any developer * Mix to create imaginative and bold colors or add clear to make en vogue pastel tones * Adds reflections to natural and color treated hair * Creamy gel consistency for easy, even application * Lasts up to 20 washes and fades gradually on tone * Contains Argan and Avocado Oils for shine and condition * Includes the powerful antioxidant green tea to help prevent premature color fading\u003c\/span\u003e\u003c\/p\u003e","brand":"OYA","offers":[{"title":"Default Title","offer_id":54544930537790,"sku":null,"price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/5681\/9518\/files\/IMG_5769.png?v=1790959944"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/5681\/9518\/collections\/image7_1.png?v=1790196959","url":"https:\/\/chem-steel.com\/collections\/wild-direct-vibrant-color.oembed","provider":"Chem Steel","version":"1.0","type":"link"}